Store managers love corrugated point of purchase displays. It allows the product to arrive already set up and ready to sell, with very little assembly or stocking time required.
Plus corrugated point of purchase, or POP displays allow manufacturers to control product placement, branding and display to ensure the product presentation fits within their brand no matter what retailer is selling it.
Jed Miller, the structural designer at Hurst Manufacturing, often works with companies to create custom corrugated POP displays to showcase our clients’ products.
Recently he worked with a company that sold hammers that came with a pry bar in the packaging. The company sent Miller a sample of the product in the packaging it is sold in, told him how many units should be in the entire display.
Then Miller set to work, designing a corrugated POP display that met the manufacturer’s specifications, while displaying the product in the best way from an aesthetic and organizational standpoint to get as many units on one layer as possible.
Once the display was done, the company provided artwork to print on the POP display to increase brand recognition.
Miller has also designed corrugated POP displays for a greenhouse to hold pants that can be viewed from all four sides, as well as a sink display.
For more information about creating corrugated point of purchase displays for your product, click here to visit our website.